Marketing & Communications Specialist

About the Position

Together with our performance marketer, you’ll form the marketing team and take our marketing to the next level.

The Role

• Develops the marketing policy and annual plan based on analyses, insights, and best practices.
• Contributes to strengthening our brand positioning and develops a distinctive value proposition for our key markets.
• Analyze market and customer information and translate it into marketing concepts, decisions, and recommendations for management.
• Designs and improves marketing processes, frameworks, and guidelines to ensure professionalization.
• Leads marketing projects, such as customer journey optimization, branding renewal, employer branding, or market launches.
• Advises sales and marketing management on propositions, target audience segmentation, and positioning.
• Identifies opportunities, risks, and scenarios and advises on alternatives—in line with an expert role.

• Conceives and executes (online/offline) marketing campaigns.
• Writes and develops content: case studies, articles, interviews, news, and customer stories.
• Produces video content (interviews, product introductions, social media content).
• Manages social media and works on its ongoing improvement.
• Optimizes email marketing and marketing automation.
• Works closely with sales, engineering, and market management to ensure marketing initiatives are successful.
• Takes on hands-on tasks when needed: you easily switch between strategy and execution

• Can think conceptually.
• Can outline scenarios.
• Can present alternatives.
• Can optimize processes.
• Can develop frameworks,

This is emphatically not a “junior marketing position,” but an expert role with independent responsibility, combined with hands-on work because you’ll manage the marketing discipline across the board.

Skills that suit you

• HBO/WO-level work and thinking skills (Marketing, Communication, or Business Administration).
• Experience in a B2B (preferably technical) environment is a strong plus.
• Experience developing marketing policies or plans.
• Strong analytical skills, commercial acumen, and creative thinking.
• Experience leading marketing projects.
• Excellent writing skills and a keen sense of brand positioning.
• Independence, a sense of ownership, and the ability to switch between an expert role and hands-on execution.
• You feel at home in an organization where you’re given the freedom to build, improve, and make an impact.

What do we offer you?

• A competitive salary, bonus plan, and excellent benefits.
• 27 vacation days, a laptop, and a phone.
• Opportunities to further professionalize the marketing function.
• A technically focused environment with plenty of opportunities for growth.
• A role in which you’ll have a lasting impact on our brand, our positioning, and our customer experience.

Why this role is right for you

At Swagelok Netherlands, you’re the expert, the builder, and the creator. You’ll use your technical expertise to develop policies, guidelines, and growth strategies, and you’ll see immediate results because you’re also hands-on and closely aligned with the business.